Mystery Hostess Events

Good times to do a Mystery Hostess Event:

  • your launch party
  • your re-launch party (took a break from c+i for a bit and want to get back into it)
  • big sales
  • when you don’t have a hostess
  • to highlight certain collections (hair accessories, birthstone pieces, etc.)

One thing I would suggest to EVERYONE on our team is HOST YOUR OWN ONLINE EVENT!!! It’s completely up to you if you want to do a full on mystery hostess where one winner takes all, or a multiple winner giveaway (I like the second because more people win!) and on how entries are counted, I’ll post a few ways I’ve done it in the past below for you to see!

**Remember to book this event with an alternate email account of yours to get the hostess credits!**

Example of earning entries and post wording:
Welcome to my VIP Giveaway Event!! <insert something about why you’re doing this event – annouce your business, the semi-annual sale is here, just for fun, because there is a blizzard outside… etc.>  I want to do a fun VIP Giveaway for my fabulous VIP’s!! Join me during this fun 5 day shopping event where I share my favorite looks of the season and give you first sneak peeks on pieces included in the sale! Read on how you can all have a chance at winning 6 fabulous prizes!

For everyone who shops during my VIP Giveaway Event, there are multiple ways to WIN!
Every order=1 entry
Spend $50= 3 entries
Spend $100=5 entries + FREE shipping
Spend $125=6 entries + FREE shipping
Spend $150=8 entries + FREE shipping
Spend $200=12 entries + FREE shipping
BONUS: Anyone who invites a friend will receive a BONUS entry when BOTH of you shop the event!

Example of how to break up prizes:
We will be having 6 lucky winners during this VIP event! Take a look at all of the fabulous prizes below:
1 Morningtide Convertible Statement Necklace  <this piece would change based on whatever the 1K incentive is for the month!>
2 $100 Shopping Spree’s
1 $50 Shopping Spree
1 Pair of Studs (you’ll get these free from booking your event from another pop up–if you don’t have a pop up to book from, then don’t include this)
1 (full price) Piece 50% off
***ANYONE who books a future event for this Spring will be given a pair of studs for FREE when you book during this event!!!***
*Prizes subject to event sales, if pop up reaches a lower or higher threshold prizes will be adjusted as needed*

^^^I include the above statement, because prizes are based off of a $1k pop up, if they are lower or higher I either add or take away shopping spree’s—What’s nice about this is I can “cheer” them on to higher pop ups without sounding too “sales-y” Ex: “We are SO close to adding another $50 shopping spree to the giveaway!! So exciting!! The next order will be entered to win it!”–>Something to that effect.

Make sense?!




Finding a Hostess

Ready to pop-up but having trouble securing a hostess??

This Pop-up Host Brainstorm Worksheet has worked for me many times. I challenge you to print it out and use a pen and fill it out by hand. It makes all the difference and I can usually come up with at least 3-5 more people to reach out to after taking 5 minutes to really do this worksheet.

Let me know how it works for you!

Hostess Brainstorming Worksheet

Wrapping Up Online Pop-Ups

Hilda asked about strategies and creating urgency at the end of online pop-ups.

  • I love to use countdown posts like “5 hours left to order” with a eye-catching image.
  • Another thing I”ll do is say “<hostess name> is only 2 pairs of studs away from the next level of hostess rewards! Who is going to bump her to the next level!?”
  • Also, I usually play this “game” the last day and I feel like it creates good vibes and warm&fuzzies about the hostess and I’ll say “comment below with something you love about <hostess name> as the text and then I post this image:

The fortune is in the follow up!
I mostly check in with the hostess and put it on her to get to that next level, whatever it is. Usually I suggest things like showing friends at work, emailing people who might not be on facebook, etc. sometimes they’ll place an order in their own party to get themselves there. I also reminder her that her link is “magic” and she can share it with whoever she wants however she wants and anyone who shops using it earns her rewards. Thats why I usually shorten the link using so it’s easier for the hostess to share/remember.

Pop-up Themes

I love good pop-up theme ideas, cutesy names, fun decor, etc! I want to hear yours too! What themes have you used at pop-ups that have been successful? Everyone loves a good theme party! You can even do online pop-ups with themes!

More ideas here: Pop-up Shop Themes Ideas
& be sure to check out the pop-up marketing images here.

Things to think about:

  • Time of year/season
  • Age range of guests
  • Any new collections you are highlighting?
  • Any certain deal you are highlighting?



Ideas for Pop-up Locations

Need an idea for where to host your next pop-up? Need suggestions for a hostess who is unsure?

  • Pop-up in a park (“trunk” show)
  • Coffee shop/cafe
  • Salon (hair, nail)
  • Your home
  • Hostesses home
  • Backyard bash
  • Wine bar
  • Local restaurant
  • Yoga studio
  • Bridal store
  • Local gym
  •  Your office “break room”
  • Ice cream shop
  • Library
  • Bookstore
  • Pop-up on the go

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What Makes a Great Hostess

In my experience as a merchandiser, these are some of the things that I have noticed that make up a great hostess! A lot of the qualities are the same for online and in-person hostess success. What have you found that has made a great hostess?

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  1. Outgoing. Isn’t afraid to talk to people or put herself out there.
  2. Connected. Has a great network of friends and family but also isn’t shy about reaching out to people outside of her network.
  3. Loves C+I. Encourage your hostess to make a wishlist so that she feels motivated by all of the hostess rewards she is going to get. I love when my hostess posts selfies too and shares her love of the jewelry!
  4. Is engaged. The best hostesses (especially online!) are engaged in the pop-up. Showing guests jewelry, going the extra mile to tell someone to try something on, tagging people in posts, sharing her excitement!
  5. Plans ahead. Spread the word about her pop-up even before the day gets here so her friends/family/coworkers are excited!